Meet Brad

I’m Brad Gerick, a digital strategist focused on Google Analytics 4, SEO, content creation and more.

I moved in early 2023 to Nashville after five years in Barcelona, where I met my wife, Georgina. I’m the senior content marketing manager at BluWave, a B2B network for business builders.

I previously lived in New York City. I was the audience development director at (now-defunct) DNAinfo, where I oversaw social, search, email, analytics and partnerships. Prior to that, I was the New York Daily News director of social media, leading a team of seven. And before that, I ran social media at Patch after serving as a reporter and editor in Maryland, where I grew up.

I have a studied journalism and got my MBA at Mount St. Mary’s University. I was also MVP of my Division I golf team, edited the school newspaper and was class president, among other things.

I’m a Christian, bread baker, cookie maker and coffee snob who enjoys reading, writing and walking across town while listening to podcasts.


You can sign up for my professional newsletter here, or on the homepage of this site. I run it through Substack and have both a free and a paid version delving into the world of digital strategy.

I also write a monthly-ish personal newsletter that covers anything I think my family and friends might like to hear about. It’s run through MailChimp, and you can subscribe here.

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