I’m Brad Gerick, a digital strategist focused on Google Analytics 4, SEO, content creation and more.
I moved in early 2023 to Nashville after five years in Barcelona, where I met my wife, Georgina. I’m the senior content marketing manager at BluWave, a B2B network for business builders.
I previously lived in New York City. I was the audience development director at (now-defunct) DNAinfo, where I oversaw social, search, email, analytics and partnerships. Prior to that, I was the New York Daily News director of social media, leading a team of seven. And before that, I ran social media at Patch after serving as a reporter and editor in Maryland, where I grew up.
You can sign up for my professional newsletter here, or on the homepage of this site. I run it through Substack and have both a free and a paid version delving into the world of digital strategy.
I also write a monthly-ish personal newsletter that covers anything I think my family and friends might like to hear about. It’s run through MailChimp, and you can subscribe here.